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THE HIV/AIDS RED RIBBON MEDIA AWARD FOR EXCELLENCE IN JOURNALISM
It is a defining attribute of democracy that people should not merely have voice on how but they must and should be able to exert influence on the public process in which they deserve the best information on HIV/AIDS epidemic, they must be aware of developments, findings and research not only at home, but to have regular flow of information from abroad and be able to present the nature of its problems to the officials that will deal with them. Being the principle purveyor of the essential information, the press should serve as a representative of the people, critic of the governments, informer of the public, power distributor, moral guardian, myth maker, barometer of order and constructor of nation and society.
Introduction
Various organizations in Africa have launched different programs and projects to combat HIV/AIDS. However, Media seems to be failing in this quest primarily due to the fact that coverage of the issue is not culturally sensitive.
Knowledge on HIV/AIDS as a bio-medical condition, a socio-economic and demographic condition, gender, cultural, human rights and legal issue have yet to be dealt with.
Although the power of information and effectiveness of communications have been recognized, there have been few studies carried out in east Africa addressing the effectiveness of media in reporting HIV/AIDS.
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